How Your Senior Living Community Can Benefit From a Virtual Tour

It can be emotional, taxing, and sometimes emotionally upsetting to locate a senior living community for a loved one. Customers must locate a neighbourhood that resembles a real home in both appearance and atmosphere. While personnel and services are unquestionably very important, the physical nature of a home has proven to be equally important.

Transparency is therefore essential for growing your senior living sales.

Finding a home is a distinct procedure from this one. Finding the ideal fit might take months or even years. Senior living facilities are using 360 senior virtual tours as a result to improve accessibility and reduce stress.

1. They get through physical challenges

According to the US Census Bureau, the most prevalent impairment among older Americans is mobility.

Families frequently decide to place an elderly member in a close-by senior home complex in order to keep them close by. As a result, using a 360 virtual tour to examine several neighbourhoods from the comfort of one's home can save time, money, and health.

With the help of this gadget, visitors will be able to move freely throughout a complete lovely house. Additionally, similar to businesses like Unite 360 Media, the programme may let customers follow instructions from a senior housing representative using screen mirroring technology.

This expedites and streamlines the process for families and their ageing loved one. But more significantly, it relieves prospects of the physical stress it frequently causes.

2. They aid in standing out in the face of increased competition

In 2020, the U.S. Census Bureau projects that there will be 55 million individuals aged 65 and older living in the country, according to AARP Livable Communities. However, 87 percent of seniors 65 and older desire to continue living in their present residence and neighbourhood as they age.

In other words, if senior living communities want to fill their apartments or beds, they must improve their digital strategy.

According to a case study done for Lincoln Property Company, SLH shares the same drawback of having less visibility in a growing market. How did they handle it? Virtual 360° tours.

Statistics demonstrate that virtual tours improved growth in searches by 22%, views on Google by 23%, and customer actions by as much as 30%.

The most impressive finding is that virtual tours have increased customer interest in business listings by 100%.

Here is more information about this case study.

3. They discuss how common loneliness is among senior Americans.

Nobody likes to feel lonely, but did you realise that loneliness can harm your health as badly as smoking 15 cigarettes each day? According to Forbes, it can also lead to stress, sadness, and occasionally even death.

And older Americans are particularly susceptible to these harmful impacts. As previously said, members in this group have recently chosen alternate ways to live, such as remaining in their current neighbourhood or staying at home. Although not always the case, opting to stay in the same house or neighbourhood frequently results in spending more time by oneself rather than with friends and professional support.

The desire to be with familiar faces and the perception that nursing facilities treat the elderly poorly may both play a role in these decisions.

By offering openness, virtual tours in this situation can help dispel the notion that SLH is always a last choice. The emphasis on guaranteeing comfort and building a good rapport with potential residents is evident when consumers may use virtual tours to see exactly what a community looks like while still being able to communicate personally with the tour guide.

Making a house appear more hospitable and homey has the benefit of persuading more elders to choose an SLH instead of staying put, which is important given the large percentage of lonely seniors.

4. They present a better standard for how they handle their visitors.

Technology is a commonplace aspect of daily living in 2019. Contrary to popular assumption, technology is also heavily used by older people. In general, seniors' visibility is not as much of a problem as previously thought.

With these in mind, think about the additional challenges that older people encounter, such as a lack of transportation, limited mobility, other health problems, the need for assistance, etc. The utilisation of virtual tours for senior living facilities may truly be necessary and demonstrates great thinking and consideration for their condition.

In essence, it communicates to potential clients that SLH cares and that the requirements of senior citizens are recognised and met.

Facilitate the lives of seniors by demonstrating your concern

Seniors need to have their needs taken into consideration, just like any other target market. Virtual tours are optional, but they ought to be required. They're the ideal tool to boost exposure and engagement and persuade people to move into senior living communities rather than remain in their current residences. Communities can demonstrate their tremendous benefits for both physical and emotional issues through virtual tours.